The Trusted Voice of
leadership, critical school
Communications, & Media
Helping Principals to master media and stakeholder communications
and build quality relationships
Sam Elam,
Managing Director of School Manoeuvres
To Be A Stand Out School Principal, You Need
To Be Effective In These Core Areas

Have Quality, Influential Relationships
That’s why we developed the first Principal Presence™ Leadership programme in Australia which helps every School Principal build quality relationships with all stakeholders to Engage, Inspire and achieve Alignment. It is a Principal’s personal insurance policy.

Media and Stakeholder Issues, Critical Incidents and Crisis Communication
When there are significant changes or challenges at school or things go wrong – as they always do to differing degrees – correct messaging and communication can be the difference between calm and control instead of vocal and widespread community revolt, out of control reactions, loss of reputation, parent revolt or shocking media headlines.

Present and Communicate With Presence
Research shows over and over again that Principals who are confident presenters and communicators are the ones that have the best relationships and achieve the greatest influence with the entire school community, building trust and loyalty. Another personal insurance policy.

Crisis and Critical Incident Communications Training and Testing – Real to life online Simulations
Having critical and crises communications plans is great but if you don’t give you and your critical incident team a chance to rehearse and see how they perform in a safe and secure environment, it is unreasonable and unfair to expect them to perform at their peak during the ‘real thing’.
Principal Presence™
IS LIKE YOUR PRINCIPAL INSURANCE POLICY.
Do You Have it?
DOWNLOAD
Your free Guide
to Understand your
Principal Presence™
It will help you to:
⦁ Understand blind spots
⦁ Grow as a leader
⦁ Develop a Powerful Presence
Let us know where to send it below:


Sam Elam
Managing Director
Sam Elam, Managing Director of School Manoeuvres (a division of Media Manoeuvres Pty Ltd), is recognised as an issues and crises media and stakeholder communications expert for independent schools and founder of the Principal Presence™ assessment and coaching programme in Australia.
Sam developed the new Principal Presence™ programme following extensive experience working one on one with principals in Australia underpinned by her international Bates ExPI™ (Executive Presence Index) accreditation.
As founder and Managing Director of Media Manoeuvres, Sam has been involved in the communications, presentation skills, publishing and media fields for the past 25 years.
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