The Trusted Voice of

leadership, critical school

Communications, & Media

 

Helping Principals to master media and stakeholder communications
and build quality relationships

Sam Elam,
Managing Director of School Manoeuvres

To Be A Stand Out School Principal, You Need

To Be Effective In These Core Areas

Have Quality, Influential Relationships

That’s why we developed the first Principal Presence™ Leadership programme in Australia which helps every School Principal build quality relationships with all stakeholders to Engage, Inspire and achieve Alignment. It is a Principal’s personal insurance policy.

Media and Stakeholder Issues, Critical Incidents and Crisis Communication

When there are significant changes or challenges at school or things go wrong – as they always do to differing degrees – correct messaging and communication can be the difference between calm and control instead of vocal and widespread community revolt, out of control reactions, loss of reputation, parent revolt or shocking media headlines.

Present and Communicate With Presence

Research shows over and over again that Principals who are confident presenters and communicators are the ones that have the best relationships and achieve the greatest influence with the entire school community, building trust and loyalty. Another personal insurance policy.

Crisis and Critical Incident Communications Training and Testing – Real to life online Simulations

Having critical and crises communications plans is great but if you don’t give you and your critical incident team a chance to rehearse and see how they perform in a safe and secure environment, it is unreasonable and unfair to expect them to perform at their peak during the ‘real thing’.

Principal Presence™

IS LIKE YOUR PRINCIPAL INSURANCE POLICY.

Do You Have it?

DOWNLOAD

Your free Guide

to Understand your

Principal Presence™

It will help you to:

Create a plan
Understand blind spots
Grow as a leader
Develop a Powerful Presence

Let us know where to send it below:

Sam Elam

Managing Director

Sam Elam, Managing Director of School Manoeuvres (a division of Media Manoeuvres Pty Ltd), is recognised as an issues and crises media and stakeholder communications expert for independent schools and founder of the Principal Presence™ assessment and coaching programme in Australia.

Sam developed the new Principal Presence™ programme following extensive experience working one on one with principals in Australia underpinned by her international Bates ExPI™ (Executive Presence Index) accreditation.

As founder and Managing Director of Media Manoeuvres, Sam has been involved in the communications, presentation skills, publishing and media fields for the past 25 years.
Read more….

Our clients say:

“Highly relevant, applicable. Exactly what I had hoped for. Sam was excellent.”

Headmaster VIC

2018-09-05T15:23:28+00:00

Headmaster VIC

“Highly relevant, applicable. Exactly what I had hoped for. Sam was excellent.”
“Thank you for a very professional session. A great benefit to my position and role at the school.”

Head of Senior School

2018-09-05T15:50:34+00:00

Head of Senior School

“Thank you for a very professional session. A great benefit to my position and role at the school.”
“Really important in my role as Head to be thinking in this space.”

Headmaster – WA

2018-09-05T15:51:54+00:00

Headmaster – WA

“Really important in my role as Head to be thinking in this space.”
“Very helpful. there were skills and frameworks that I could apply.”

Principal, VIC

2018-09-05T15:52:31+00:00

Principal, VIC

“Very helpful. there were skills and frameworks that I could apply.”
“Congratulations and thanks for your presentation on Crisis Communications in a Media World. The delegates scored you at 84% as Outstanding or Very Good. This was one of the highest results for any speaker!”

Neil McWhannell – CEO Educate Plus

2018-09-05T15:53:05+00:00

Neil McWhannell – CEO Educate Plus

“Congratulations and thanks for your presentation on Crisis Communications in a Media World. The delegates scored you at 84% as Outstanding or Very Good. This was one of the highest results for any speaker!”
“Sam was engaging, knowledgeable, practical, encouraging and informative.”

Principal NSW

2018-09-05T15:54:01+00:00

Principal NSW

“Sam was engaging, knowledgeable, practical, encouraging and informative.”
“Great insights and very helpful practical examples. As a new Principal, this was invaluable.”

Principal – ACT

2018-09-05T15:54:35+00:00

Principal – ACT

“Great insights and very helpful practical examples. As a new Principal, this was invaluable.”
“Extremely clear and comprehensive, engaging and clear presentation. Thank you!”

Principal – QLD

2018-09-05T15:55:35+00:00

Principal – QLD

“Extremely clear and comprehensive, engaging and clear presentation. Thank you!”
“Sam ‘knows her stuff.’ Exactly what we needed and asked for.”

Principal, QLD

2018-09-05T15:56:50+00:00

Principal, QLD

“Sam ‘knows her stuff.’ Exactly what we needed and asked for.”
“As a new head I found this session very informative and useful. Great practical, hands on advice.”

Principal, WA

2018-09-05T15:57:21+00:00

Principal, WA

“As a new head I found this session very informative and useful. Great practical, hands on advice.”
“Lots of good practical strategies that can be adopted immediately.”

Principal, VIC

2018-09-05T15:57:59+00:00

Principal, VIC

“Lots of good practical strategies that can be adopted immediately.”
“Great theory behind the process. Sam was passionate and knowledgeable.”

Headmaster, NSW

2018-09-05T15:58:33+00:00

Headmaster, NSW

“Great theory behind the process. Sam was passionate and knowledgeable.”
“There was a significant shift in the way the school publicly presented itself once Media Manoeuvres were engaged which reflected the way our story was presented to the press and accepted by our community. Thank you for the support, guidance and expertise you provided the school in 2015. “

Principal , VIC Grammar School

2018-09-05T15:59:06+00:00

Principal , VIC Grammar School

“There was a significant shift in the way the school publicly presented itself once Media Manoeuvres were engaged which reflected the way our story was presented to the press and accepted by our community. Thank you for the support, guidance and expertise you provided the school in 2015. “
“Sam is very knowledgeable. “

Deputy Principal, VIC

2019-03-21T05:36:58+00:00

Deputy Principal, VIC

“Sam is very knowledgeable. “
“Great insights and very helpful. As a new Principal, this session was invaluable.“

Principal NSW

2019-03-21T05:39:52+00:00

Principal NSW

“Great insights and very helpful. As a new Principal, this session was invaluable.“
“As a new principal Sam’s advice was extremely relevant and valuable.”

Principal Qld

2019-03-21T05:42:02+00:00

Principal Qld

“As a new principal Sam’s advice was extremely relevant and valuable.”
“Clear, precise explanation and guidance of unpacking the issues at hand.”

Principal NSW

2019-03-21T05:43:48+00:00

Principal NSW

“Clear, precise explanation and guidance of unpacking the issues at hand.”
“Our school has been working with Media Manoeuvres over the last 18 months, utilising their media training for senior staff and seeking their support with the School’s communication strategy.  The in situ media training is invaluable, providing genuine experience and coaching in effectively communicating a message through a range of media, but most particularly television.  Sam Elam’s support is insightful and provides tremendous reassurance; she is easily contacted at any time and brings tremendous perspective to our communication.”

Principal, VIC

2019-03-21T05:45:03+00:00

Principal, VIC

“Our school has been working with Media Manoeuvres over the last 18 months, utilising their media training for senior staff and seeking their support with the School’s communication strategy.  The in situ media training is invaluable, providing genuine experience and coaching in effectively communicating a message through a range of media, but most particularly television.  Sam Elam’s support is insightful and provides tremendous reassurance; she is easily contacted at any time and brings tremendous perspective to our communication.”
“I have found that Sam Elam and Media Manoeuvres provide highly professional support in the areas of issues management, messaging and media assistance. They have assisted me and The Knox School with excellent advice and service.”

Principal Victoria

2019-03-21T05:47:11+00:00

Principal Victoria

“I have found that Sam Elam and Media Manoeuvres provide highly professional support in the areas of issues management, messaging and media assistance. They have assisted me and The Knox School with excellent advice and service.”
“Media Manoeuvres has assisted our School on a number of occasions in recent years; from talking about media strategy through to crafting important one-off messages across a range of media, we have found them to be vital in helping us with media and managing critical issues.”

Principal Tasmania

2019-03-21T05:48:04+00:00

Principal Tasmania

“Media Manoeuvres has assisted our School on a number of occasions in recent years; from talking about media strategy through to crafting important one-off messages across a range of media, we have found them to be vital in helping us with media and managing critical issues.”
“Very professional, succinct and with excellent key messages. I found the theory, skills and practice very valuable.”

School Board Chair NSW

2018-09-05T15:45:17+00:00

School Board Chair NSW

“Very professional, succinct and with excellent key messages. I found the theory, skills and practice very valuable.”